At AthlosFit we see Sports Technology as a tool that enables clubs to become more competitive. Sports Technology can help reduce the gap between the smaller and the bigger, the less-financially endowed and the richer, the less-connected and the Masters of the Universe.
Technology is not an Equaliser, but it is certainly a major Enabler.
The continuous reduction in the cost, the rapid introduction of new products, the ever-growing number of suppliers, and the resulting competition amongst them, make it easier particularly for smaller Clubs to access, or acquire, these technologies, and become more competitive in their domestic leagues, and international competitions. This is also true for Athletes, who can benefit tremendously either as part of a Team, or in Individual events, being able to study, monitor and improve their Performance.
There are increased opportunities with Partnerships and Sponsorships, at both the Athlete and the Team / Club level. More recently, Athletes in particular have become more vocal and more influential through their social media channels, and their direct communication with their fans. This has made them even more attractive to brands / sponsors. It has also given the Athletes the opportunity to stand up for social issues that they feel represent them.
AthlosFit partners with Suppliers of Solutions and Sports Organisations re: